René’s ultra-clean, pared-down approach has long stood in stark contrast to the convoluted and needlessly complicated methods favored by much of the hair industry. After struggling for years to find a product that would provide control, add volume and eliminate frizz without robbing hair of the easy, natural movement so key to a clean, healthy style, Rene set out to create his own.

With the René Fris hair care line, René’s natural, low-maintenance look is now accessible to the world beyond the salon.

The result of more than a decade of salon and laboratory development, the transformative product line harnesses the regenerating power of Scandinavia’s precious Cloudberry. A potent antioxidant rich in Vitamins A, C and E as well as Omega-3 and Omega-6 fatty acids, Cloudberry combats oxidative stress to nourish the scalp and enhance every hair type: women’s and men’s, straight and curly, thick and fine, medium and coarse.

Featuring innovative, breakthrough formulations and a clean, intoxicating signature scent, the René Fris hair care line is a marvel of cutting edge technology and natural botanicals — as well as a true testament to the power of lagom.