About René
René Fris has spent his life mastering the art of hair — not just how it looks, but how it feels.
From the streets of Copenhagen to the runways of New York, René has worked across high fashion and everyday beauty, guided by one principle: truly great hair begins with care, not over-styling.
In response to an industry of quick fixes and empty promises, René created a collection designed to work with your hair — not against it.
Formulated with Nordic ingredients like antioxidant-rich Cloudberry, strengthening Birch Bark, and adaptogenic Rhodiola, each product is crafted to support strong, balanced, naturally healthy hair.
René Fris Haircare is free from unnecessary additives — no sulfates, no parabens, no heavy fragrance — just clean, effective haircare, thoughtfully made for all.
From Copenhagen to Catwalks and Cameras
René’s journey began in Denmark and took him around the world.
With scissors as his craft and curiosity as his compass, he refined his skills in global fashion capitals — Sydney, Tokyo, Milan, Paris, Los Angeles, and Miami — perfecting not only the look of hair, but its feel.
In 1999, René made his boldest move: relocating to New York after winning a green card lottery.
There, his career flourished — first at John Frieda, then as Lead Stylist at Elizabeth Arden’s Red Door Salon at Saks Fifth Avenue. Over time, his name became synonymous with understated confidence, effortless elegance, and Scandinavian precision — both behind the chair and in front of the camera.
A Promise of Confidence and Honest Care
Whether on screen — in Queer Eye Denmark and Shear Genius — or behind the scenes, René has built his reputation not just on styling, but on empowering people through haircare.
With his bestselling books MAN — Master Your Body and WOMAN — Care for Your Body, René extended his philosophy: beauty isn’t about transformation — it’s about enhancing what’s already there.
That same belief lives on in René Fris Haircare: a collection free from sulfates, parabens, and unnecessary fragrance, but rich in powerful Nordic botanicals like Cloudberry, Rhodiola, and Birch. Lightweight, effective formulas created for a life where both aesthetics and integrity matter.
Effortless Hair, Expert Care
René Fris Haircare distills decades of expertise into a simple, elevated Nordic collection.
Every formula is developed with the same careful precision René brings to his craft: no noise, no excess — only pure performance.
Unisex, vegan, and free from sulfates, parabens, and silicones, these products work with your hair, not against it.
Inspired by nature. Grounded in expertise. Designed for those who expect more — and settle for nothing less.